Driving Growth for Wild Fork with Mobile LED Truck Advertising
Wild Fork , a specialty food company new to the Canadian market, wanted a high-impact way to promote its high-quality meats, seafood, and ready meals. We partnered with them to launch a mobile billboard campaign using LED trucks to literally drive their message onto the streets. For the past two months, we’ve been running the campaign on alternating weekends to maintain consistent brand presence without over-saturating the market. This approach keeps Wild Fork top of mind during key shopping times and daily commutes. Press enter or click to view image in full size A Case Study on Strategic Mobile Billboard Campaigns and Store Opening Succes Our strategy included: Targeted Routes: We planned routes that focused on morning commuter traffic and evening shopping areas to capture busy professionals and families. Peak Event Timing: The campaign generated excitement and drove attendance for major events, like new store openings. A prime example was the successful grand openi...