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  We recently had the incredible opportunity to attend the DPAA Summit at the Scotiabank Theatre in Toronto. The theme of the event, "The Digital Future of OOH," perfectly captured the essence of the discussions and presentations we experienced. Connecting with Industry Leaders The summit brought together some of the brightest minds and most influential figures in the Digital Out-of-Home (DOOH) advertising industry. We had the pleasure of meeting leaders from top companies such as:  - Logan Chambers, Sr. Director of Marketing at PepsiCo Canada - Barry Frey, President & CEO of DPAA Global - Alan Wen, Vice President at TD Bank and many more..   Learning About Industry Trends  The presentations and discussions covered a wide range of topics, from the integration of DOOH with programmatic advertising to innovative creative strategies and cross-industry applications. Here are some key takeaways: 1. Programmatic Advertising in DOOH :    - Leveraging dat...